Which example shows the use of primary data?

Prepare for the WGU BUS2770 D467 Exploring Data Exam. Dive into interactive quizzes and insightful flashcards, each featuring detailed explanations to optimize your learning experience, and get exam-ready!

Multiple Choice

Which example shows the use of primary data?

Primary data are gathered firsthand for a specific research purpose. A company's survey data of its customers' satisfaction fits this well because the company directly collected new information from customers to measure how satisfied they are, with the collection purpose defined by the study itself. This data is created and controlled by the organization for the particular question at hand. Other sources weren’t created for that current research goal. Payroll records exist for internal HR and payroll management and aren’t collected to answer a question about customer satisfaction, so they’re considered secondary data in this context. Public press releases and market stock prices are items produced by external sources and prior to the study, making them secondary sources as well.

Primary data are gathered firsthand for a specific research purpose. A company's survey data of its customers' satisfaction fits this well because the company directly collected new information from customers to measure how satisfied they are, with the collection purpose defined by the study itself. This data is created and controlled by the organization for the particular question at hand.

Other sources weren’t created for that current research goal. Payroll records exist for internal HR and payroll management and aren’t collected to answer a question about customer satisfaction, so they’re considered secondary data in this context. Public press releases and market stock prices are items produced by external sources and prior to the study, making them secondary sources as well.

More practice questions