Which data type is data obtained from a partner organization rather than directly from the organization?

• A. First-party
• B. Second-party
• C. External
• D. Internal

Answer: (B)

Second-party data is data obtained from a partner organization that collected it directly from its own customers, and you access it through a formal partnership or data-sharing agreement. This differs from first-party data, which you collect yourself from your own customers; external or third-party data, which comes from outside sources with no direct relationship; and internal data, which lives inside your organization. Using a partner’s first-hand data through a partnership often provides higher trust and relevance than generic third-party data, while still not being data you collected directly.