Bias is a _____ preference in favor of or against a person, group of people, or thing.

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Multiple Choice

Bias is a _____ preference in favor of or against a person, group of people, or thing.

Bias is a preference in favor of or against a person, group, or thing that can be intentional and aware, or automatic and unexamined. That mix—being either conscious or subconscious—is why the phrase describing bias as conscious or subconscious fits best. If you only call bias deliberate, you miss the biases people hold without realizing it; if you use implicit, you emphasize the subconscious side but ignore the possibility of conscious bias. Recognizing both possibilities helps explain how judgments and decisions can be influenced in different ways.

Bias is a preference in favor of or against a person, group, or thing that can be intentional and aware, or automatic and unexamined. That mix—being either conscious or subconscious—is why the phrase describing bias as conscious or subconscious fits best. If you only call bias deliberate, you miss the biases people hold without realizing it; if you use implicit, you emphasize the subconscious side but ignore the possibility of conscious bias. Recognizing both possibilities helps explain how judgments and decisions can be influenced in different ways.

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